Things To Include In Your Startup Pitch



Do you have a “Business Deck” to present it in front of potential investors? A “Business Deck” dwelling with your entire business strategy to enable you to pitch your business idea to investors in less than 20 mins.

Well, that is the maximum that you can have, isn’t it? Also, it should be incorporated with additional pointers to answer any questions that may arise during your pitch. All know that a business deck should be about 10 pages in length and so on. But, what you embody in it makes the difference.

Also Read: The Game Of Investments

We have analysed and listed 10 crucial points that you should incorporate in your business deck, starting with

Cover Page

Assimilate your business deck’s cover page with your startup’s logo, business name and a catchy tagline to relate with. Your tagline should give insight into your company and be easy to remember. Also, ensure that you include your contact information in the cover page so as to enable people to easily get in touch with you.


Summarize all the essential information that you may have, before you proceed. Seize this opportunity to interest your audience and spice it up with some out of the box facts or features of your business. Also, do not forget to embody milestones as they are the biggest attention seeking tool.

A Brief About Your Team

Understand and embrace that not only your business idea is going to make you successful. It’s your team who’s taking the efforts. Which is why investors are always closely looking for a potential team to invest in. Include your team, their attributes and your’s too as to showcase that you and your team have what it takes. If you have mentors list them too, it will make even smoother for you.

What Is The Dilemma

You compelled to explain what complication is your concept going to address or cater to. Furthermore, you you are obliged to justify why investors should care about solving it with your product or service.


This is the most appealing proposition you are ushering to the table. It should be capable enough to solve the dilemma you just quoted. If you have a demo or a prototype of your product, now is the time to prevent it. Encompass any case studies to feature that your product has worked for existing customers.


Now need to show the market size for your product as every profitable business needs customers to operate business. You will be all happy about featuring how colossal your market size is, but be prepared to answer questions about the cost of acquiring these customers. If you are unable to answer this, take it as thumbs down for the investors. If you already have sales, you can discuss your growth and forecast future revenue.

Projections or Milestones

It is understood and accepted that creating a financial projections for a startup in laborious. To make is easy and to hold investor’s attention to you, you should highlight the milestones that you’ve already achieved. For instance, include that you acquired 1,000 customers by X date or any other essential which you think can attract investors.


Many aspiring startapruneurs often neglect this point. No one is asking you for a complete competitor analysis but do include what is required as this portrays that you are sound enough about your competition. Every business has competition even if you think you’re offering something new and unique. List your competition and why your product/service is different from their model. If your competitors have been acquired, list acquisition prices and who acquired them.

Business Model

Every investor invests to gain something more than his/ her investments, which is obvious and understood as that’s how it is and not doing that will be unfair for them. So, it’s crucial to enlighten them about how you strategize on generating revenue. Show a list of numerous revenue streams for your model and the timeline for each of them. How will you price your product and what does your competition charge? And so on.


If you have had investments prior, you will have to explain about how much, who invested and what you did with it. If you haven’t yet, share what you have accomplished with minimal funding. If you have funded your startup from your pocket then ensure that the investors know about it. Investors like startapreneurs who have invested money from their pocket as it builds a sense of trust. If you’re pitching to raise capital, list how much you’re looking to raise and how you intend to use the funds.

These elements are extremely essential when pitching an investor(s). But, don’t just lean back now as the questions are yet to shower upon you. If you conduct a background check and do your homework, then you sure will able to predict the investor’s personas which will then aid you in the Q&A session.