Insights
Startup playbooks
from the trenches
No fluff, no theory. Real frameworks from building, rescuing, and scaling startup products.
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MVP Build
How to scope an MVP in 5 days — the 0km framework
Most founders over-scope their MVPs. Here's how we scope products that ship in 6 weeks.
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Project Rescue
10 signs your dev project is heading for disaster
We've rescued 30+ projects. The warning signs are almost always the same.
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Cloud
AWS vs GCP vs Azure — which cloud for your startup?
An honest comparison for founders who aren't cloud experts.
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Go-To-Market
The GTM playbook that took an EdTech to ₹1Cr MRR
Positioning, messaging, and channel strategy that drove 3× conversion in 90 days.
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Performance Marketing
Why your Meta ads aren't converting — and how to fix them
The most common mistakes we see in startup paid campaigns.
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Founder Advice
When to build vs buy vs outsource — a decision framework
One of the highest-leverage decisions any founder makes.